Auctions can be a great way to raise awareness and funds for any type of cause. They can be done live, online or both and can potentially reach interested individuals from all over the world. And one way to increase your auctions visibility and bring in hundreds or thousands of more donation is through implementing SEO tactics. This was made relevant when an auction had been going on for a length of time with just the local community interested in the items up for bid. Some of these items include unique paintings from the group Seven When the local community entrusted their efforts into the hands of an SEO service company, thousands of Seven fans became interested in the auction. These efforts quickly lead to a very generous buyer who bought the painting for the asking price. Without the additional benefits of hiring an SEO firm the auction would not have gain as much publicity or funding.
How Can An SEO Service Benefit Your Auction Or Non-Profit?
Before you understand just how beneficial SEO can be to your nonprofit it is best to have a clear understanding of what SEO is. SEO, search engine optimized is a marketing strategy that makes it easier for your website, organization or auction to be found on search engines. This is done through the code and content available on a website and when done effectively will get your content found sooner in search engine results. When you rank higher in search engine results more traffic is driven to your site or content. Why is this important? From the example in the introduction it can be incredibly important for bringing more awareness to your cause and increase your fundraiser efforts. The fastest way anyone is going to learn more about a cause and how to donate or volunteer is through a quick online search. IF your content or website is not properly SEO than you lose out on thousands of searchers learning about your cause. This higher you rank on the search results the more likely your website will be visited and this can increase the chances of even more interested individuals getting involved or making a donation. This in turn makes it more possible for you to accomplish the mission you have set out for your cause. In the cause with the local auction suddenly reaching thousands of new interested individuals SEO was used to tap into a new market. Not only where those holding the auction able to draw interested to the auction because of the cause but they were able to reach a completely new audience that would have never of known about the auction if it were not for the helpfulness of SEO. They were able to target two separate audiences and bring them together for the auction. This turned out to be highly beneficial for the auctioneers. If you want to bring more awareness to your cause or an upcoming event or fundraiser it can be beneficial to reach out to an SEO company to help you better reach a much wider audience that you would have neglected.